Conference   2007

Evan Stubbs is the Solution Manager for Analytics at SAS Australia / New Zealand. Prior to joining SAS in 2005, Evan worked at General Motors, managing initiatives to identify potential market opportunities, match R&D activity to specific customer segments, and interface with marketing, IT, and engineering to execute on the findings. 

He has provided advice to telecommunications, utilities, finance, retail, and public sector organisations, and assists companies achieve best-practice capabilities in analytic design and execution. He has successfully applied analytics in a highly varied range of challenging situations, ranging from successfully implementing a forecasting-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car.

About Presentation (Abstract)

Analytics is increasingly differentiating the well-performing organisations from the under-performers and as such, is recognised as a key performance enabler. Regardless of whether one operates within retail, health, the public sector, telecommunications, or any other industry, leveraging the information encoded in large amounts of data is key pre-requisite to achieving high customer satisfaction levels and timely responsiveness to changing conditions.

However, as the use of analytics broadens within an organisation, so do the data challenges. Both structured and unstructured data has the capacity to be used for insight, and as technology continues to scale, storing, integrating, and leveraging both types of data becomes key. Effective planning for the future requires not only identifying what is likely to happen, but also to put in place plans now to meet future requirements and challenges. Identifying these requirements and challenges and identifying strategies to manage them is not only an essential part of effective ongoing information management, it is also the key to unlocking continued analytical capabilities.